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Your graphic identity is where the rubber meets the road in regard to your branding efforts. Graphics used to communicate your product should be applied consistently across all marketing mediums. So no matter where consumers bump into your company or product —online, on the street, in a rack-card display, or on a shelf — they’ll automatically connect the dots. And the more dots they connect over time, the more likely they’ll see you as a company or product-line that is reputable, trustworthy, and, therefore, a smart purchase.

Package Design

Most consumers make on-the-spot purchasing decisions. They walk down the aisle, are faced with a wide array of products, and then they reach out and grab something. So we’re talking about 3 to 4 feet and a few seconds for your product to make an impression. Your prospective customers’ first encounter with your product on the shelf is critical to making the sale.

The process of creating a package design for your product involves scoping out what your competition is up to - both online and in person. We’ll look at the marketing efforts of similar products, and we’ll also spend time “on the floor” in regional stores to see what will be sitting next to you on the shelf. Then we’ll develop a report with package-design suggestions for words and color palettes, as well as what to avoid and even some recent success stories. Once we’re all on the same page and have a clear idea of the image we’re shooting for, we’ll create a round of initial designs for you to review. And we’ll keep refining and reviewing until we hit the mark and have developed a design that both accurately represents your product and gives it the best chance of grabbing and keeping a shopper’s attention.

Logo Development

Designing a logo is all about making sure that your product stands out in a crowded marketplace. We begin the process with a free initial consultation to learn about your product and to find out what you like and may (or may not) already have in mind. We’ll create a round of initial designs for your review. And then we’ll just move forward from there. As we go through the process, your preferences and the ideal logo for your product will become increasingly clear.

If appropriate, we’ll incorporate hand-drawn illustrations into your logo design. We figure that if we have the artistic ability to give your product a truly unique look, then we might as well use it.

Print & Website Design

These days, graphic design is almost synonymous with print and web. We are able to integrate our clients' marketing efforts seamlessly between the two platforms. From large projects such as catalog production to smaller ad campaigns that translate well to both printed magazines and online formats, we handle it all.

If you need a website from the ground up, we specialize in front-end design for websites and work frequently with other Vermont firms to develop the best solution for your specific needs. Or, if you just need a visual overhaul for your existing site we can certainly help you with that.

Creative Signs

Shannon is a sculptor and Julie is a painter. We love to incorporate the fine arts into your sign projects, and can realize your vision in nearly any medium. We make signs of all types, for all types of budgets. Whether you need a ski trail sign or a small hand-carved piece, we can make it all in-house.

Large-format Printing

We are capable of producing 60-foot banners or 1-foot POP displays for your business. Nothing is out of range, so give us a shout and we'll see what we can do for you.

Vehicle Graphics

GBG has a long history of providing vehicle graphics of the highest quality. We specialize in commercial vehicles and fleet vehicles. If you are interested in obtaining some new ideas or an estimate, email us.

Printed Collateral

Did you know that we handle printing for many of our clients? Everything we do is full-color CMYK process printing, and we print thousands of business cards, brochures, postcards, flyers and more each year. For more information, email Julie.